Media Coverage

GENERAL
Communicating Graz 2003 meant to internationally position and advertise a brand through media channels, to get the attention of the press and focus it on more than 100 cultural projects as well as roughly 6,000 individual events and to present their contents in a target-oriented way. To this end, the 03 press department set up a press centre: 164 national and international press conferences were prepared, newsletters were sent out, press trips were organised; journalists, TV teams and media partners were attended to; the 03 programme book and the 03 website were edited and much more. The media coverage of the Cultural Capital is not least the result of this work. This site looks back and summarises facts and figures:


Print media
In 2003 different print media published altogether 9,291 reports on Graz 2003 - Cultural Capital of Europe. 5,886 articles came out in Austria and 3,405 articles in international media of 37 different countries. When including the coverage before the year 2003, which is only insufficiently registered with approximately 3,000 articles, roughly 12,300 articles were published on Graz 2003.


A selection of international print media which reported on graz 2003:

Germany: FAZ, Süddeutsche Zeitung, Spiegel, Stern, Die Welt, Frankfurter Rundschau, ART, Bild, Focus, Berliner Zeitung, Financial Times Deutschland, KulturSpiegel, Abendzeitung, Auto Motor Sport, Rheinischer Merkur, Das Opernglas, Berliner Morgenpost, Brigitte, Gentlemen's Quarterly, Kunst Zeitung, Theaterrundschau, Neue Musik Zeitung, Spex, Freundin, Der Feinschmecker, Opernwelt, Allegra, Tina, Hamburger Abendblatt, Hamburger Morgenpost, Mitteldeutsche Zeitung, Mittelbayerische Zeitung, Münchner Merkur, Nordkurier, Stuttgarter Nachrichten, Leipziger Volkszeitung, Südwest Presse, Westdeutsche Allgemeine Zeitung, Emma, Hessische Allgemeine, Playboy, Touristik Aktuell, Kölner Stadtanzeiger, Weser Kurier, Handelsblatt, Neues Deutschland, Die Tagespost, Rhein-Neckar Zeitung, HNA, Eltern for family, Deutsche Bauzeitung, Nordwest Zeitung, Donaukurier

Great Britain: The Independent, The Times, Observer, Guardian, Financial Times, World Architecture, Opera Now, Opera, Jewish Chronicle, New Architecture, Great Britain Wallpaper, Telegraph Travel, Architectural Review, Building, Daily Telegraph, Art Monthly, Wall Street Journal, The big issue

France: L'arca international, Le Monde, La croix, La voix du nord, L'indépendant, L'est Magazine, Elle decoration

Italy: La Repubblica, Il Piccolo, L'espresso, Vogue Italia, Giornale dell'Arte, L'Opera, Avvenire, Il Abitare, Grazia, Reforma, Tutto Turismo, Gulliver, Anna, Il sole 24 ore, L'eco di Bergamo, Il Giornale dell'arte

Croatia: Globus, Jutarnji List, Vecernji List, Vjesnik, Nacional, Glas Istre, Feral Tribune, Vijenac, Nedjeljni Vjesnik, Zoom

Czech Republic: Respekt, Hospodarske Noviny, Atelier, V Zahranici, Rhytmus Zivota, Hudebni Rozhledy, Ceskobudejovicke Listy

Hungary: Muerto, Europai utar, Magyar Nemzet, Travel&Utazas, Dunantuli Naplo, Figyelo, Hirlap, Pester Lloyd, Praesens, Vasárnap Reggel

Portugal: Vogue, Jornal de Noticias, Diario de Coimbra, Gentlemen’s Quarterly, Commercio de Porto, JN, Diario de Avairo, Rotas & Destinos, Volta ao Mundo

Belgium: The Wall Street Journal Europe, De Standaard, De Morgen, Financial Times, Vrouw, Leven in Stijl, Reiskrant, Het Volk, Le Quotidien, Tageblatt, Knack, Het Niewsblat, Vir, Uit Magazine, Le Vif

Denmark: Dagblade, Weekendavisen

Finland: Hufvudstadsbladet, Kaleva, Turun Sanomat, Forssan Lethi, Karjalainen, Kouvolan Sanomat, Ita-Hame, Lansi-Savo, Lisamen Sanomat, Uutislehti, Helsingbors Dagblad, Rakennuslehti, Kauhajoen Kunnaleislethi

Netherlands: Trouw, De Telegraf, Dagblad van het Noorden, Aftenposten, Vrij

Sweden: Expressen, Svenska Dagbladet, Arbetarbladet, Gotlands Allehanda, Sundsvalls Tidning, Opera, Laholms Tidning, Nordvästra Skanes Tidningar, Smalandsposten, Nyheterna, Folkbladet, Södermanlands Nyheter

Spain: El País, El Mundo, ELLE, La Vanguardia, Metro Directe, Faro di Vigo, El Correro, Sur, La Cronica de Leon, El Diario Vasco, La Clave, Diario de Sevilla

Greece: Hora, Naoemoriki, Inradini, Money & Life, Orizzonte, Eepres, Eonos, Metrosport, Aypianh Makedoniae, Nea, Vimas, BH-Magazin

Switzerland: NZZ, Tages Anzeiger, Sonntagsblick, Le Temps, Le Matin, Blick, Basler Zeitung, Basler Magazin, Schweizer Tagblatt, Berner Rundschau, Die Südostschweiz, Bolero, Musik & Theater, Aargauer Zeitung, Der Bund, St. Galler Tagblatt, Annabelle, Südkurier, Schweizer Illustrierte, Panorama, Neue Luzerner Zeitung

Slovenia: Cosmopolitan, Vecer, Delo, Dnevnik, Demokracija, Gorenjski Glas, Ljubjanske Novice, Lipov List, Nedeljski Dnevnik, Mladina, Mariborcan

Russia: Ejenedelinii Jurnaz, Stab des Quartiers, Moskauer Deutsche Zeitung, The Moscow Times, Put Domoi, Pravda

China: Ming Pao News, Global Views, China New Times, Donga

Mexico: Rutas des Mundo, Spot, Reforma

USA: New York Times, New York Post, Washington Post, Metropolis Magazine, International Herald Tribune, Wall Street Journal, Opera News, art in america

and many more...

Furthermore, there were reports from Ireland, Japan, Yugoslavia, Canada, Luxemburg, India, Bulgaria, the Ukraine, Norway, Korea, Slovakia etc.

We welcomed and personally informed 1,734 journalists in our press centre.



TV REPORTING
Almost 100 television channels from 37 countries - including CNN (USA), BBC (GB), Arte (F), CANALE 5 (I), HBO (USA), Euronews (F) but also NHK (Japan), TV Petersburg (RU) and the Senegalese Television - brought the Cultural Capital of Europe to the living rooms. Against this background, 3sat as the official TV media partner of Graz 2003 assumed a special role. In all, international TV channels broadcasted 160 reports.


03 Website
As to the immediate effect of public relations, the Cultural Capital’s website is the best example, with a total of 22,948,439 page prints registered during the programme year 2003 (between 01 January and 01 December).